Postgraduate Courses

FAM4010F Media Markets & Media Strategy

NQF credits: 24 at HEQSF level 8.

Course convener

Dr Ron Irwin

Entrance requirements

Acceptance for an Honours programme.

Course outline

This course will examine media markets, locally and internationally, and consider the implications of regulation and of technological, legal and economic developments that shape media industries. Case studies will include studies of advertising and branding as key drivers of media and publishing sectors.

DP requirements

Attendance at all classes; punctual submission of all written work.


Two essays (6,000 words each), each counts 50%.