FAM4008F Media Theory & Media Research
NQF credits: 24 at HEQSF level 8.
Acceptance for an Honours programme.
This course introduces students to theories and research methods commonly used in mass communication, journalism, and media studies. The focus is primarily on qualitative research, though students also receive a brief introduction to quantitative methods. Students will be required to collect and analyse qualitative data for presentation in a final research paper.
Attendance of all sessions and submission of all assignments.
Short assignments including literature review and rationale of methods 50%; 6,000-word research paper 50%.