FAM2003S Media, Power & Culture
NQF credits: 24 at HEQSF level 6.
Second-year, second-semester course, two lectures, compulsory workshop and weekly tutorials.
FAM1000S, FAM1001F and FAM2000F, or at the discretion of the Head of Department.
The course explores key theories which explain the inter-relationships of the media, popular culture and social power. These range from political economy, to cultural and audience studies, and key theories of race, gender and intersectionality in the media. These are introduced in relation to key contemporary trends such as globalisation, global geopolitics and the rise of networked media. Students are given tools to understand attention economies, algorithmic power and contemporary issues of "dataveillance". The course also explores the appropriation of both mass and networked media in everyday life. A set of compulsory workshops build students' skills in audience research, critical thinking and data analysis and visualisation.
8th period, Monday and Tuesday. Compulsory workshops 8th period Wednesday. Weekly Tutorials.
All written work must be submitted by the stipulated dates. Students who miss more than two tutorials will lose their DPs.
Tutorial assignments and /or tests 20%; two assignments 25% each; a two-hour examination 30%.