Undergraduate Courses

FAM1001F Media & Society

(NOTE: This course may also be offered in Summer Term.)

NQF credits: 18 at HEQSF level 5

First-year, first-semester course, two lectures, screenings, weekly tutorials


Professor Adam Haupt

Entrance requirements


Course outline

This course is an Introduction to Film and Media Studies. The course examines the importance of the mass media in modern society and questions the roles that the media play in public life. We look conceptually at how meanings are constructed, using semiotic concepts to interrogate the relationship between audiences, media texts, technology and society. Debates around media effects and media ethics are also explored in the course. In addition to discussing theoretical media debates, this course also exposes students to a diverse range of writing styles for multiple media platforms such as newspapers, television and the Internet. As an introductory course, we use content that engages the diversity of students' lifeworlds and is cognizant of our African location. We employ innovative teaching and delivery methods, including multilingual pedagogies and digital literacy, that allow more time for active engagement and the development of critical reading and writing skills in the Humanities.

Lecture times

Lectures: 6th period, Wednesday and Thursday; Screening: 6th and 7th periods, Friday; two tutorials per week.

DP requirements

All written work must be submitted by the stipulated dates. Students who miss more than two tutorials will lose their DPs.


Continuous assessment (essays, projects, tests, etc) counts 100%