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Postgraduate Courses

FAM5020S Advanced Brand Management

NQF credits: 24 at HEQSF level 9.


Course convener

Dr Ron Irwin


Entrance requirements

Acceptance for a Master’s programme.


Course outline

This course aims to provide students with a thorough understanding of the academic concerns and interests around the modern practice of brad management in South Africa. There is also a heavy research component to the course that permits students to learn more about local brand management practices in their own time using the facilities at UCT as well as their own explorations in the field.


DP requirements

Timely hand-in of all papers and presentations to course convener.


Assessment

Students will have to provide two papers of 2500 words and 3500 words as well as present their research to the class. Students will also be encouraged to contact brand managers in the field.