FAM5013F Advanced Media Methodology
NQF credits: 24 at HEQSF level 9.
Acceptance for a Master's programme.
This course provides senior postgraduate students with an advanced grounding in qualitative and quantitative research methods. In addition, there will be a high degree of engagement with media theory and current debates in the field. A range of methodology elective options are offered for in-depth study, and for use in a pilot research project. Students are expected to select one of the available options offered that semester. Elective options may include Content analysis, Media ethnography, and Social media analysis.
Attendance at all classes; punctual submission of written work.
Seminar presentations (5%); One page research proposal (10%); Final research proposal of 3000 words (30%); Research elective (20%); Research report on pilot study of 5000 words (35%).