FAM4008F Media Theory & Media Research

NQF credits: 24 at HEQSF level 8.

Course convener

TBA

Entrance requirements

Acceptance for an Honours programme.

Course outline

This course introduces students to theories and research methods commonly used in mass communication, journalism, and media studies. The focus is primarily on qualitative research, though students also receive a brief introduction to quantitative methods. Students will be required to collect and analyse qualitative data for presentation in a final research paper.

DP requirements

Attendance of all sessions and submission of all assignments.

Assessment

Short assignments including literature review and rationale of methods 50%; 6,000 word research paper 50%.